VIP and loyalty, defined

A clear loyalty journey from qualification to benefits, redemption and review.

Make progress visible

VIP works best when a player can see the current status, the next milestone and the period used for qualification. Progress should connect directly to the benefits that change at each stage.

Build the programme around four answers

How is qualification measured and over what period?
Which service, reward or access benefit changes?
How is each benefit activated or redeemed?
When is status reviewed and when do points expire?

Use the current programme page to confirm exact tier names, thresholds and benefit limits.